By: Jordan Culpepper, Karoline Argo, and Stephanie Kendall
Background information: From childhood star to 27 year old train wreck, Amanda Bynes total lack of tact on social media and life in general has catapulted her into constant negative media coverage, finally landing her in jail and eventually rehab for drug and alcohol abuse.
Amanda Bynes has had many obstacles in the past two years to put it lightly. The following is a list of her arrests:
- March 2012- ticketed for talking on cell while driving (California law)
- April 2012 – arrested for DUI and side swiping police car in west Hollywood
- Sept. 2012- charged for 2 alleged hit and runs. ( Hit and run charges were dismissed December 2012 due to financial settlement .)
- Sept. 2012- License suspended
- Sept 16 2012- driving without license…car impounded.
- May 13- no contest, 3 years probation.
- May 23rd 2013- arrested for criminal possession of weed. Attempted tampering of evidence, and reckless endangerment. (Bynes threw bong outside window from 36th floor apartment.)
- Bynes underwent a psychiatric evaluation at a hospital before being processed at police station.
- May 25th– Bynes claims sexual harassment by arresting officer.
10. July 22- Bynes gets detained for starting small fire on a driveway, hospitalized for 72 hour 5150 mental health evaluation hold.
11. Bynes parents got conservatorship on august 9 over her.
12. Sept. 24th– Bynes lawyer asked for a 1368 penal code hearing to determine Bynes mental competence.
13. Sept. 30- Bynes parents takes her away from UCLA medical center to receive specialized treatment in a private center outside LA.
She seriously has all the problems.
How our report is helpful:
We will list out the problems she is facing and come up with a solid 6 month image repair plan to improve her overall image (including mandatory counseling.) We will also figure out how she can use social media for good, and include extensive research and stats on how her image is perceived by the public. Our research will focus on social media instead of the traditional outlets for media which will give it a fresh view from other image repairs.
1. Jon & Kate plus 8 : A case study of social media and image repair tactics –By: Moody, Mia
- In 2009 they went through a high publicized divorce, and the study looks at how they presented themselves through personal statements, interviews and social media.
- Both used many image repair strategies and experienced different levels of success
- Study focuses on one year before and one year after the divorce
- Kate was depicted in media as a distraught wife/single mother and Jon as an irresponsible and untrustworthy father.
- Studies show an apology is the best tactic for infidelity, but must be legitimate
- Jon did not redeem his image as successfully as Kate did
Citation: Moody, M. (2011). Jon and Kate Plus 8: A case study of social media and image repair tactics. Public Relations Review, 37(4), 405-414. doi:10.1016/j.pubrev.2011.06.004
2. Image repair in late night comedy: Letterman and the Palin joke controversy- By: Compton, Josh and Miller, Brett
- Late night talk show host, David Letterman told a controversial joke about Sarah Palin’s daughter on air
- His joke mentioned Sarah Palin’s daughter getting pregnant at a baseball game: “One awkward moment for Sarah Palin at the Yankees game. During the seventh inning, her daughter was knocked up by Alex Rodriguez.” This “joke” was intended for Sarah Palin’s 18-year-old daughter, but her 14-year-old daughter was the one at the game with her
- His first attempt to defuse the issue was to deny that his joke was intended to be harmful and demeaning, but was instead meant to be a simple joke for people to laugh at (the attempt and defusing the situation was not effective)
- For Letterman’s second attempt at an apology he switches from denial to producing arguments of clear differentiation, defeasibility and bolstering
- He later abandons the joke and claims defeasibility by stating he should have said the joke about another person, Rudy Giuliani
- He then shifts to defending his intent with the joke, and highlights the lack of knowledge of the situation and then ends this part with the making a joke about Rudy Giuliani, which could be seen as a bolstering effect
- This strategy makes a good claim by stating that he has never said such jokes in the past years working on the station
- He ends his statements on the jokes by stating that his joke was beyond flawed and that his intent of the joke was meaningless and not intended to defame anyone
- The response for his second attempt was a lot more successful with his audience and by Sarah Palin.
Citation: Compton, J., & Miller, B. (2011). Image repair in late night comedy: Letterman and the palin joke controversy.. Informally published manuscript, Dartmouth College , Hanover, NH , , Available from Ebscohost. (65495735)Retrieved from http://ehis.ebscohost.com/ehost/detail?sid=6f495f07-2eeb-4e04-aef5-081dbfde83a7@sessionmgr11&vid=1&hid=2&bdata=JnNpdGU9ZWhvc3QtbGl2ZSZzY29wZT1zaXRl
3. Examining Image repair strategies across time: A governors response to unconventional behavior- By: Sibal, Kenneth
- Image repair over a Republican Governor of Kentucky, Ernie Fletcher was charged with illegal hiring, firing and promoting cabinet officials during his term. This article covers his attempts and rebranding his image during his reelection.
Citation: Sibal, K. M. , 2008-11-20 “Examining Image Repair Strategies Across Time: A Governor’s Response to Unconventional Behavior” Paper presented at the annual meeting of the NCA 94th Annual Convention, TBA, San Diego, CA Online <PDF>. 2013-05-06 fromhttp://citation.allacademic.com/meta/p257634_index.html
4. Revisiting the Theory of Image restoration strategies- By: Burns, Judith P. and Bruner, Michael S.
- The essay covers the theory of image restoration strategies in corporate contexts, because of:
- The power and influence of large corporations today
- The interest in corporate discourse among scholars and practitioners in impression management, organizational communication, risk assessment, and applied communication research
- First, summarize the theory of image restoration strategies.
- Second, we explore several facets of the theory that we believe invite misinterpretation.
- Finally, we offer positive suggestions for further development of the theory.
- The foundation of the theory are two key assumptions: “First, communication is best conceptualized as a goal-directed activity. Second, maintaining a positive reputation is one of the central goals of communication”
- We do not think that refining the typology of strategies is the place to begin. The strategies already have received considerable attention and, we argue, are adequate.
- Explore image restoration in other contexts. For example, how would the theory help describe and explain discourse in the regulatory arena, such as the discourse of the U.S. Department of Agriculture or the U.S. Environmental Protection Agency?
Citation: Burns, J., & Bruner, M. (200). Revisiting the theory of image restoration strategies.Communication Quarterly , 48(1), 27-39. Retrieved fromhttp://www.tandfonline.com/doi/abs/10.1080/01463370009385577?journalCode=rcqu20
5. Hugh Grant’s image restoration discourse: An actor apologizes-By: William L. Benoit
- Arrested in Hollywood for lewd behavior with a prostitute
- Appeared on many talk shows to defend his image and to promote his new film and did not cancel appearances but used them to apologize
- Grant used mortification, bolstering and attacking one’s accuser
- Had a generally favorable reputation prior to incident
- NYT printed mug shot in “Living Arts” section
- He apologized for the incident, and his reputation has gradually climbed back up
Citation: Benoit, W. (1997). Hugh grant’s image restoration discourse: An actor apologizes .Communication Quarterly, 45(3), 251-267. Retrieved fromhttp://www.tandfonline.com/doi/citedby/10.1080/01463379709370064